Facebook is a great way to grow your business, but unfortunately many people end up frustrated because they get zero results.
Are you frustrated by less than stellar engagement?
I used to struggle with this too, so I wanted to share a couple ways I got out of the funk.
Here are three ways that you can increase your engagement with your ideal customers right now, and you can do it in less than 15 minutes!
It’s all about answering the questions to the issues that your Facebook members are asking. Think about how you felt when you posted a question and someone responded and helped you. Great feeling, right? You obviously know a lot about your field, so give back to others consistently in this way and eventually someone will be looking for you. If your group is new, join a couple of similar groups and search for “issue” or “problem.” What comes up? This intel is clearly what is top-of-mind and is a great starting place for creating content that solves problems. You will also naturally appear as the expert!
Speak and Write As YOU
Be your fantastic authentic self when you are doing a Facebook live or writing a post. Try to speak or write as if you are speaking to a friend. This is what will attract your loyal fans, because they will feel as if they are getting to know you as a person. Its about connection!
Usually one post once per day is enough to start the ball rolling. Don’t worry, no one expects you to login every day to post. To make sure you are maximizing your reach, use a tool like Sprout Social or Facebook Creator Studio to schedule your posts, and post content that is interesting and of value. The feedback from your members or what are common topics that peak interest in other groups are a good place to start with content that converts!
I know that it can be daunting to start, but growing your following does get easier if you stick with it. Once you do have members, they will also post and engage so you do not have to be the only person starting a conversation.
You can start conversations with polls or surveys, or answering questions that come up to provide value in the group. Try it out! Once you have a good idea of what your audience wants, you can give them what they need in your offerings.
It’s worth the effort!